If you have biggest restaurant or coffee chain, a few shop is not work well...
and a thought comes in your mind: 'Maybe should sale these'. Stop! Do not sale it!
Take it out the weakest shops and we transform those. First time give me just one or two shop... just a few month... half year... and if you will see: 'Yes, it is better', I can do more shops and we (you and me) will have an other shop chain.
Minimal investion, minimal risk, name change, little bit other designe.
Other name... other form... other style... new chance.